As the leading locally grown fashion brand in the UAE, we were looking for a Brand Ambassador who would relate to our customers as a stylish, natural, gorgeous and fun woman. We immediately reached out to Helen as our first choice and we happily started working together.

We grew our partnership from Helen visiting our stores and sharing photos, to developing o a full collaboration. We created a hand tailored collection to suit our customer, curated by Helen with our design team, and added the styles online and in store.

It has been an absolute pleasure working with Helen over the last year. It works brilliantly for us as a brand as our customers are always warm to Helen as our partner. Long may it continue.

Working with Helen was an absolute pleasure. not only because of her professionalism, but because she was a real reflection of our brand. She spoke our language. She was authentic, transparent, and showed the customers the reality of the Volkswagen Brand.

She was creative enough to come up with great ideas, was always on time, and suggested new ideas.

The real value was seeing her fans commenting on her posts with their opinions, suggestions, and their own real-life stories and experiences related to our brand.

Authentic and relatable, Helen only works with the brands she loves, and this genuine appreciation shines through in the engaging content she creates. Consistently staying true to herself, she has secured herself a constant tribe of followers (myself included!) that look to her for daily inspiration. Helen is an absolute pleasure to work with… and also to follow!’

I have had the pleasure of working with Helen for many years now. She knows her audience and truly knows how best to communicate great products and services that they will appreciate and love, making her a fabulous content creator and genuinely influential.